Our Team
Deedra Hughes | Rob Hughes | Keith Burke | Stephanie Braatz | Lora Lallier | Diana Li | Valentina Alessandrini
Deedra Hughes, founded Hughes Media, Inc. in 2000 with more than 20 years experience in advertising and marketing strategy. As a full service advertising agency owner, Hughes directed the agency to new media in 2002.
Hughes brings something extra to internet marketing: creative digital media buying designed to enhance brand image as well as sales. She calls this Value Plus: good value, plus a little extra. Her brand of traditional media planning mixed with search engine optimization is why more and more clients trust Hughes Media. Those many satisfied clients are a testament to her high standards. Hughes Media’s clients enjoy working one-on-one with a business owner who goes that extra mile.
She creates effective local, regional and national advertising buys for retailers, construction, home improvement and health care organizations. She brings her scientific business acumen to research media outlets, analyzes Arbitron/Nielsen ratings, and evaluates the best Cost-Per-Thousand (CPM), in order to make the most effective media decisions. Her expertise in the evidence-based, data-driven side of the ad world, coupled with her outside-of-the-box creative thinking and artistic talents, add up to something clients understand: their bottom line.
Today, Deedra uses her insider’s knowledge of advertising and seven years of internet marketing experience to offer outstanding results for clients. She plans and buys millions of dollars of media annually and leads Hughes Media with her creative style… and a passion for good business.
A communications marketing graduate of Ohio University, Deedra’s first position as a district manager for a major hair care company enabled her to invest in her own business at 25. After selling that company, she realized that her true passion was marketing a company.
Deedra understands that the media buying relationship is more than just cost per thousand and Arbitron ratings—it’s providing clients with solid, measurable results. The results are tested and proven every day!
Atlanta Woman Article: July/August 2004
Rob Hughes
Co-founder, General Manager
Rob is involved in all aspects of Hughes Media business from operations, finance and marketing to media relations. Rob brings 24 years of experience in the application software arena where he worked for Oracle, IBM and i2 technologies. He brings a high level of knowledge to clients interested in improving search engine optimization.
With an MBA from the University of Michigan and over 20 years experience, including both corporate and agency environments, Keith understands that marketing programs need to be based on measurable objectives and achieve tangible results. He provides valuable knowledge on brand positioning, marketing strategy and communication planning. Keith has adapted strategy to all forms of media including traditional advertising, internet marketing and social media applications.
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Stephanie Braatz
Creative Director
With over 12 years experience within the creative department of advertising agencies, Stephanie is proficient on both Mac and PC with Quark, Photoshop, Illustrator and other graphic design software. She makes all print ads and marketing materials look great and strictly adheres to all deadlines. Stephanie holds a bachelors degree from Auburn University.
Lora keeps all the invoices checked and the payments flowing to radio and TV stations and print outlets. Lora is proprietor of Bookkeeping Solutions. She has a degree in accounting and 25 years experience in almost all aspects of accounting and bookkeeping procedures. She was hired by Hughes Media, Inc. at its inception and has acquired a firm knowledge of its vendors and customers.
Diana Li
Website Designer/Graphic Designer/Media Planner
Diana has been designing and programming websites for 8 years, with experiences in HTML, CSS, building website from concept to finish, including content management systems and e-commerce. She is proficient in Dreamweaver, Photoshop, Illustrator and other design software. She is also skilled in 3D animation, special effects, and compositing. She holds a BFA in Visual Effects from SCAD.
Valentina Alessandrini
Marketing Strategist
Valentina researches and analyzes target market profiles to determine marketing strategies. She has experience in copy writing for creating press releases other social media components of SEO. Valentina graduated from Presbyterian College with a degree in Psychology and also holds a Masters30+ in Counseling from USC.
